Fashion blogger and social media influencer Aswathi Balakrishnan talks about her journey on Instagram and digital platforms and how to succeed in his invaluable one-hour video podcast or the Birdy Num Num.

In an industry that is still being defined across the world, and various folks in India like Aswathi, Komal Pandey, Sanotshi Shetty and others living seemingly “glamorous” lives I was fascinated by what fashion blog is, what fashion blogging isn’t and how family and society helps or hurts in this career. Really wonderful chat! If you want to know or learn fashion blogging, this would be a great place to start!

Topics that we cover include:
How to convince your parents to let you do Fashion Blogger
How to work with brands?
How to plan your posts?
Having a vision with social media influencing.

Video Markers:

0:30 – 10:00 Introduction and Journey
10:00 – 20:00 Typical Day in the Life
20:00 – 30:00 How to Succeed and working with Brands
30:00-40:00 Different Types of Campaigns, How India is Different
40:00-60:00 Family and Society Pressure, Feedback, Moving On

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