(26 Sep 2022)
FOR CLEAN VERSION SEE STORY NUMBER: 4399106
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Milan, Italy, 24 September 2022
1. Chorus on traditional Ukranian song by all the women modelling together with designer.
2. Various General shots of models with dresses
3. SOUNDBITE (Italian) Inha Maksymyuk, Ukranian designer:
“Embroidery for us Ukranians is in our DNA. It is the deep culture where we tell stories, as a protection, like having a passport for each family.”
3. SOUNDBITE (Italian) Tetiana Godok, lady embroidering:
“We (start embroidering) at school but only cross stitch, but we have other places where we can learn all different kinds of embroidery.”
4. SOUDBITE (Ukrainian) Olga Mashkina, lady embroidering:
“I am Ukrainian from Odessa and embroidery is a great tradition in Ukraine, it is in everyone’s soul.”
5. Ukrainian models together
ONSCREEN TEXT
HEADLINE: Milan FW shows support for Ukraine
This year’s Milan Fashion week showed its support for the Ukrainian people with a special collection dedicated to them.
Titled Fashion4Ukraine, the 10 piece collection was designed by Inha Maksymyuk.
The range was designed in Milan and sewn and embroidered in Ukraine, using cotton, linen, silk and organza, in classic colors – blues, sand, white and black.
The proceeds of the Fashion4Ukraine collection will go straight back to the war-affected country.
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