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VICTORIA SECRET
Victoria’s Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and ongoing controversy surrounding corporate leadership’s business practices.
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Roy Raymond
Roy Larson Raymond (April 15, 1947 – August 26, 1993) was an American businessman who founded the Victoria’s Secret lingerie retail store in California in 1977
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Victoria’s Secret abandons its scantily dressed Angels, saying they’re no longer ‘culturally relevant.’ Activists and entrepreneurs will be the new faces of the brand, it says.
These women, who include the Indian actor and entrepreneur Priyanka Chopra Jonas and the pro soccer player and gender-equality activist Megan Rapinoe, will become the face and voice of the brand, Victoria’s Secret said.
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Bye, Angels. Hello, athletes: Megan Rapinoe sparks chatter as new Victoria’s Secret ambassador
Victoria’s Secret welcomes Megan Rapinoe, Eileen Gu and others to the team. Here’s how customers are feeling about it.
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Victoria’s Secret signs Priyanka Chopra and footballer Megan Rapinoe as it drops angels
Victoria’s Secret has signed up The White Tiger actress Priyanka Chopra and soccer star Megan Rapinoe to be ambassadors for the company as it undergoes a major rebrand
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The Truth About Victoria Secret’s First Transgender Model
Victoria’s Secret is all about fun, flirty, feminine fashion. But now the lingerie brand is making herstory by having hired its first (and fabulous) openly transgender model. Brazilian model Valentina Sampaio has become one of Victoria Secret’s angels.
Read More:
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Victoria’s Secret Apologizes After Executive’s Statements About Transgender and Plus-Size Models
An executive’s controversial comments overshadowed the lingerie brand’s signature event of the year, the Victoria’s Secret Fashion Show.
Chief marketing officer Ed Razek criticized press coverage of Rihanna’s Savage x Fenty runway show, arguing that if Victoria’s Secret sent a heavily pregnant model down the runway (a reference to Slick Woods’s appearance at the Fenty show), they would be accused of pandering. Razek and Monica Mitro, the brand’s head of P.R., were asked about the inclusion of transgender and plus-size models in the fashion space. Razek’s answer was not good.
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ED RAZEK’S CONTROVERSIAL COMMENTS ABOUT VICTORIA’S SECRET CASTING PRACTICES CONTINUE TO ATTRACT FALLOUT
People within the fashion industry have begun speaking out against the chief marketing officer.
On Thursday, as the 2018 Victoria’s Secret Fashion Show was set to tape, Vogue.com published an interview with the brand’s Chief Marketing Officer Ed Razek and Executive Vice President of Public Relations Monica Mitro. In it, Nicole Phelps takes Victoria’s Secret to task for its homogenous casting practices, namely, only both casting women who are very thin and not casting trans women.
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How Victoria Secret Destroyed Itself As A Global Brand
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