IFF INAUGURAL PANEL 1 – DIGITISATION AND THE FUTURE OF FASHION / DECIPHERING
THE NEW CODES OF FASHION BUSINESS: India’s fashion and lifestyle market* estimated
at US$ 201 billion in 2017 may well double in the next five years. The opportunity is
beyond doubt, but the achievement of this would depend on India’s fashion
companies mastering a few things. Physical and Digital retail are converging and
creating profound changes across the industry. What are the needs now to stay at the pace for the future? What are the innovations, new technologies, in-store experiences and
the resources for a successful strategy? How do they pivot e-commerce, social, and
brick-and-mortar strategies to deepen consumer connections? The Fashion Leaders
discuss all this in this inaugural session.

Abhishek Ganguly,
MD, Puma India

Mukul Bafana, CEO,
Arvind Internet

Prakash Nedungadi,
Group Head – Consumer Insights and Brand Development, Aditya Birla Group

Sandeep Kataria,
CEO, Bata India

Vasanth Kumar,
MD, Lifestyle

Lalit Agarwal,
CMD, V Mart

Moderator:

B S Nagesh,
Founder, TRAAIN

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