“What just happened?” was precisely my train of thought while exiting the final show on the final day of Amazon India Fashion Week S/S 2018. This time around, it seemed different and unfathomable in more ways than one.
Each season brings with it a preconceived idea regarding what the main conversation surrounding pre-show, post-show, and in-between shows would be. This season though, there was an uncanny void in the air.
An all-time low for designers in attendance, a noticeable absence of buyers and an overall overcast spell caused by lack of fashion influencers and bloggers might be the reasons behind this seemingly off vibe.
Blame it on the political, social and terror-induced dogma prevalent around the globe currently, or the after-shocks of demonetisation on the economy, an omnipresent lull dominated the scene.
Runways seemed to cling on to trends from preceding seasons – a special mention can be made here for the overdone androgynous and flared silhouettes that seem to have become a uniform staple that designers swear by for promised commercial successes.
source