JJ Valaya says “I have not seen the first show and the one I saw was Akki and another one which was absolutely brilliant collections. What is nice is the contrast whereas the creativity in one and the madness contrasted by the wearability and energy of the other.”

JJ Valaya is some times referred to as the ‘Monarch of Indian Fashion’. His splendid collection of hand embroideries and exquisite bridal trousseau are a rage in the fashion world globally. His effort to create timeless attires, with dollops of contemporary classicism clinging onto it, has a fresh look and looks distinct from all the other designer wears. JJ Valaya is also regarded as the trend setter of the fashion fraternity.

JJ Valaya was the first designer to host a solo fashion show in India. He was also the first Indian designer to showcase his collection along with prominent International Designer Todd Oldham. Hand in hand with brother, TJ Singh’s entrepreneurial abilities, he launched his brand “JJ Valaya” in 1991. His brand consisted of couture line of attire, which gained great accolades from the fashion fraternity. This was followed by “Valaya Home” in 1996 and a prêt label “Studio Valaya” in 1999.

Valaya’s novelty and his brother’s entrepreneurial capabilities have made the House of Valaya a pioneer in the Indian fashion Industry. He is a founder member on the Board of Governors of the Fashion Design Council of India (FDCI) and the Official Brand Ambassador for Swarovski, India.

Source: indobase

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