MDNT:45 means time – 45 minutes past midnight. The time to meet a new day, the moment to discover and reflect on your inner self. SS22 COLLECTION “Soaring through the night” is dedicated to the search for one’s inner strength.

Metaphorically, the designer of the brand shows how one can go deep within oneself and find the power for inner psychological change. This path is charted by invoking a guide as a helper – chanting an ancient hymn to Selene, the goddess of wisdom and transformation. At the show, the lunar river made of long flowing fabric symbolizes the same path a person takes in this transformative journey. The collection begins with white and flawing models, changing to darker fabrics with more explicit forms and lines.

MDNT:45 – a participant of the New Generation of Fashion 2021 project by the Ukrainian Fashion Council. The brand has presented collection on the New Names platform at Ukrainian Fashion Week noseason sept 2021.

The New Generation of Fashion project is supported by the Ukrainian Cultural Foundation.

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