Was the dream of Neven El Kady. Neven Elkady is a designer who has a vision of preserving the Arabic culture and heritage through her creative Ready-To-Wear and couture pieces.She fell in love with fashion at an early age where she started learning various ARABIC embroidery patterns and motifs. Her dream as a young lady was to create a presence for herself in the fashion capitals of the world; Paris, Milan, London and New York. After years of dedication and persistence, Neven took courses in both Fashion Design and Fashion Styling. She, then, worked as a stylist in TV shows.

Inspired by the harmony between the Arabic heritage, art and culture, she decided to launch Bait of Moda in 2018. She puts her heart and soul in each and every piece which are all handmade embroidery and made with PASSION and LOVE. Neven is the first Designer who reinvented the Arabic embroidery patterns and made it with beads and folks. Her pieces are embellished with the traditional Arabic embroidery where colored silk threads are being used to the next level; resulting in beautifully modern pieces which radiates style and elegance.

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