Mrunal Thakur turned Showstopper for JJ Valaya wearing a maroon hand-embroidered lehenga
Designer Name – JJ Valaya
Label Name – JJ Valaya
JJ VALAYA FW 2021-22
RUMELI. Festive
#MrunalThakur #LakmeFashionWeek #JJValaya
“Every year, for the past 30 years, my inspirational journeys start somewhere deep in my soul and are triggered by something visual that was arresting …this is where I start my research, dwelling on the visual treasures I chance upon either in books or through travel. It would be accurate to state that my intrigue for ancient civilizations and global cultures, special the ones connected with the Spice and Silk routes is my perennial love.
The Ottoman empire has always been of particular interest to me and this year, the die-hard Royal Nomad in me continues to explore the conquests of the Turks of the past. For this season, we depart from BURSA and step foot into mystical RUMELI. Also known as Rumelia (etymologically “”Land of the Romans””), was the name of a historical region in South-eastern Europe that was administered by the Ottoman Empire, corresponding today to the Balkans. The resultant cross pollination of cultures, people and other nuances throws up several interesting facets which I have interpreted through our all-new collection RUMELI.
Rich fabrics, intricate details, inspired prints and of course, our timeless and much-loved embroideries define this season’s collection in all its glory as it transcends its journey blending Turkish elements with riches from the Balkans. As I’ve always said before, words are merely an introduction to the visual splendor that emerges from the deepest recesses of creativity, and I am confident that this collection too will scale those magical levels of excellence and awe that brand Valaya is now synonymous with.” – JJ Valaya
JJ Valaya’s timeless couture has always been defined by a refined level of craftsmanship which celebrates flawlessness in detail and contemporary opulence, one that resonates with the post pandemic spirit of slow fashion.
The Valaya muse has always been the epitome of unwavering strength, inimitable style and grace and the Rumeli Festive line is a luxurious Festive tribute to an evolved couture sensibility, valuing timelessness over the fragility of trend cycles, meriting craftsmanship over gimmickry, whilst seducing fashion aficionados with harmonious perfection.
The Rumeli Festive line of 2021 celebrates the JJ Valaya refined maximalism into a celebration line in sync with the post pandemic dictat of timeless style.
As the real and virtual merge paving the way for a new reality, adapting to the changing times, the Fashion Design Council of India and Lakme Fashion Week present the first-ever joint phygital event from March 16 to 21, 2021.
As fashion looks for newer ways to metamorphosise both the palette and palate of customers, three flag bearers of this movement FDCI, Lakme and RISE Worldwide turn a new page in the sands of time with this partnership.
Adopting a visual vocabulary replete with riveting motifs soaked in Indian identity, the schedule brings forth the best designers from all over India as well as the Capital and the maximum city of Mumbai.
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