The 2022 edition of India Fashion Forum, held at The Leela Ambience Convention Hotel, Gurugram brings you the latest and greatest of the fashion industry across the globe.
Explore the hot topic โContent To Commerce: Building The Narrative To Drive Conversionsโ as Navin Joshua, Founder/Director, GreenHonchos delivers the keynote pointing out the role of Content and the need to broad-base the marketing channels for enhanced consumer engagement.
Performance Marketing has served as a definitive answer for up and coming brands in the eRetail space to drive their conversions but as the modern Indian shopper becomes more sophisticated, is that the way forward? Consumer Experience is being identified as the next competitive battleground. Digital-first brands need to overhaul their search to capitalise on the vast catalogue, paving the way for it to become the new goal for improving CX.
On the Customer Acquisition grounds, organic is quickly becoming the new paid marketing. Visual Merchandising requires a ground-up rework on the sort and filter to maximise the inventory exposure. At the end of the funnel, Profitability becomes the driving force to achieve great numbers in the โnetโ. Automation will lead the way to optimise profitability and that is where tech innovation will be your brand’s key differentiator.
Watch the complete video to learn more about the role of Content in handling end-to-end D2C Commerce and making your brand successful in Indian digital real estate.
๐๐ซ๐๐๐ง๐๐จ๐ง๐๐ก๐จ๐ฌ- As a leading full-stack D2C enabler, we help brands exponentially grow their exclusive online channel with a Technology-driven and Performance-oriented approach.
๐๐๐ซ๐ฏ๐ข๐๐๐ฌ: eRetail Consulting | eCommerce Technology | Growth Marketing | Analytics & Insights | Marketplace Management | Digital Branding
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