Morning Brew Business Casual hosts Nora and Scott take a trip to the mall and visit two millennial teen staples, Abercrombie & Fitch and Victoria Secret. Journalist Jessica Goldstein tells us how Abercrombie made a comeback with the help of TikTok. Then, go behind the scenes at Victoria’s Secret, from the models to the company’s rebrand, with Vanessa Grigoriadis, writer, host and executive producer of “Fallen Angel.”

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#Victoria’sSecret #Abercrombie #BusinessCasual

1:14 The Abercrombie brand in the early 2000s
3:25 Abercrombie’s former CEO being exclusive
5:27 Abercrombie’s $40 million lawsuit
6:20 The downfall of Abercrombie
8:43 Abercrombie’s rebrand
10:39 Abercrombie and athleisure wear
12:20 The rebrand of Abercrombie’s jeans
14:40 Abercrombie using social media
15:40 Abercrombie’s marketing strategy
17:02 Abercrombie tapping into nostalgia
19:19 The origin of Victoria’s Secret
22:25 The marketing of Victoria’s Secret
23:25 How Victoria’s Secret angels impact the brand
27:10 Victoria’s Secret and body image
28:09 Victoria’s Secret impact on culture
30:01 Victoria’s Secret rebrand
33:43 Victoria’s Secret iconic fashion show cancelled
35:35 Is Victoria’s Secret rebrand too late
38:30 What is next for Victoria’s Secret

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