The First Lady – A Short Film by India Intimate Fashion Week ( IIFW )
A Social Awareness Initiative on the occasion of International Women’s Day 2020.
The Story :
A daughter, who is an independent, working and modern girl from today’s times in a metro city, comes across a social media promo about the upcoming Women’s Day Special Sale at a well-known mall in the city. She plans to go to the mall and shop something new for her as she really wanted to upgrade her wardrobe collection. She does a good shopping and reaches home with loads of shopping bags in hand.
After reaching home, while she goes to her room to get fresh n up & change. Mother gets coffee for both of them and browses through the shopping goods. She finds something really beautiful, very lacy and elegant product which looks like lingerie / bra. She asks her daughter about it….and she too says that yes it’s a bra.
Mother with her extremely surprised face confesses that she had never seen such bra in her life and she would really like to have one. Daughter replies rudely, bluntly that such products are meant for today’s independent women, who have social life and not for older women who stay at home. Mother then reacts to this treatment by the daughter in a very emotional way.

Written & Directed by : Niraj Jawanjal
Produced by : IIFW & L’Affaire India Productions
Cast : Neelima Sood Kapuria ( Mother ), Sanpreet Kaur ( Daughter )

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