Home Fashion AMATO FW21/22 – ARAB FASHION WEEK

AMATO FW21/22 – ARAB FASHION WEEK

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AMATO FW21/22 – ARAB FASHION WEEK

The social media’s most followed Miss Universe titleholder Pia Wurtzbach is the star of the latest fashion film of the acclaimed Dubai label AMATO Couture.

Former Miss Universe, Pia Wurtzbach, opened the avant-garde creations of fellow Filipino Dubai based couturier, Furne One, the creative mind behind Maison Amato Couture who is a favorite fashion label of Hollywood celebrities such as Beyonce, Mariah Carey, Lady Gaga, Ariana Grande, Katy Perry, Shakira, Jennifer Lopez, Nicki Minaj to name just a few.  

The 5-minute fashion film titled ‘Inner Sanctum’ which means a very private and holy place is a sartorial homage to AMATO’s quest to life. The film is all about a woman’s journey to life; distracted by her inner good and evil but eventually finding her own strength and confronting her own fears to face the uncertain world. 

Furne One expounded, “The film has a lot of symbolism and should not be treated literally. Herself/body is her Inner Sanctum. It’s a story of a journey of a woman seeking for inner freedom while living in the middle of an uncertain world being influenced by her own good and bad thoughts but at the end finding her true self and facing her own fears.”  

Pia featured a full black collection that includes over-the-top ruffled gowns with soft laces, leather finishing, and flowy ostrich faux feathers.

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