{"id":10991,"date":"2021-05-07T04:38:39","date_gmt":"2021-05-07T04:38:39","guid":{"rendered":"https:\/\/thebeautyscope.in\/index.php\/2021\/05\/07\/india-fashion-forum-2019-building-a-playbook-for-the-customer-of-the-future\/"},"modified":"2021-05-07T04:38:39","modified_gmt":"2021-05-07T04:38:39","slug":"india-fashion-forum-2019-building-a-playbook-for-the-customer-of-the-future","status":"publish","type":"post","link":"https:\/\/thebeautyscope.in\/index.php\/2021\/05\/07\/india-fashion-forum-2019-building-a-playbook-for-the-customer-of-the-future\/","title":{"rendered":"INDIA FASHION FORUM 2019 &#8211; Building A Playbook For The Customer Of The Future"},"content":{"rendered":"<p>There is a lot of noise in retail about disruption, channels, journeys, &#038; experience. With debates on the future of the store, the emergence of new channels, and new technology, many retailers are stuck on a FOMO treadmill, focusing on their own microcosm without a clear understanding of the end goal\u2014the customer of the future.<\/p>\n<p>What does the customer of the future (who is actually common across many retailers) want from a shopping experience?<br \/>\nWhat are other retail verticals doing to serve the same customers and therefore the \u2018minimal viable experience\u2019 required from other verticals?<\/p>\n<p>How do I re-design my business \u2018system\u2019 to serve the needs of this customer vs. think of channel optimization within my business?<\/p>\n<p>In a discussion with business leaders, we want to address these questions and help develop a<br \/>\na framework to build a playbook to serve the customer of the future.<\/p>\n<p>Anchor:<br \/>\nMukul Bafana, CEO, Arvind Internet<\/p>\n<p>Panel:<br \/>\nAnil Shankar,<br \/>\nCCA &#038; VP &#8211; IT, Shoppers Stop<\/p>\n<p>Deepak Kishanchand,<br \/>\nHead &#8211; IT, South Asia &#038; Middle East, Levi Strauss<\/p>\n<p>Lalit Agarwal,<br \/>\nCMD, V Mart<\/p>\n<p>Mahadevan Iyer,<br \/>\nSVP &#8211; Customer Loyalty &#038; Analytics, and Business Transformation, Lifestyle &#8211; Landmark Group<\/p>\n<p>Mridumesh Rai,<br \/>\nPresident, Sara Futura Group<\/p>\n<p>Pawan Sarda,<br \/>\nGroup Head- Digital, Future Group India<\/p>\n<p>Rahul Vira,<br \/>\nCEO Skechers South Asia<\/p>\n<p>Prashant Bhatia,<br \/>\nManaging Partner,Cambridge<br \/>\n<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=60ZEbRd7ChI\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot of noise in retail about disruption, channels, journeys, &#038; experience. With debates on the future of the store, the emergence of new channels, and new technology, many retailers are stuck on a FOMO treadmill, focusing on their own microcosm without a clear understanding of the end goal\u2014the customer of the future. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5],"tags":[63,5646,127,1534,3009,126,9488],"class_list":["post-10991","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-fashion","tag-building","tag-customer","tag-fashion","tag-forum","tag-future","tag-india","tag-playbook","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/10991"}],"collection":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/comments?post=10991"}],"version-history":[{"count":0,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/10991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media\/10992"}],"wp:attachment":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media?parent=10991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/categories?post=10991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/tags?post=10991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}