\u2018The sadness behind my eyes\u2019: Ex-Victoria\u2019s Secret model hits out at lingerie brand in viral TikTok<\/p>\n
Ex-Victoria\u2019s Secret model Bridget Malcolm has gone viral on TikTok after criticising the brand\u2019s culture and calling out their \u201cperformative allyship.\u201d<\/p>\n
The 29-year-old revealed how she was unhealthy and underweight back when she modelled in their catwalk show in 2016.<\/p>\n
You can watch the video in full here.<\/p>\n
After years of criticism, the lingerie company has had a serious brand overhaul, announcing that their \u201cAngels\u201d will be replaced by the \u201cVS Collective.\u201d<\/p>\n
They have also announced new brand spokespeople, which will consist of athletes, actors and activists representing the brand.<\/p>\n
Those include: US soccer player Megan Rapinoe; actress Priyanka Chopra; models Paloma Elsesser, Adut Akech, and Valentina Sampaio; professional skier Eileen Gu; and activist Amanda de Cadenet.<\/p>\n
Though it appears Malcolm isn\u2019t impressed with the recent makeover and wrote \u201ctoo little too late Victoria\u2019s Secret,\u201d as a caption on her TikTok.<\/p>\n
In the video, Malcolm shows a glittery bra she wore on the runway while walking the 2016 Victoria\u2019s Secret annual fashion show and shares that it was a size 30A – the smallest size in their range.<\/p>\n
She then compares it with a bra that she wears now which is a size 34B that Malcolm says is \u201chealthy\u201d for her.<\/p>\n
Malcolm then exposes how she was \u201crejected from the show in 2017\u201d by someone at VS.<\/p>\n
\u201cHe said \u2018my body didn\u2019t look good enough,\u2019\u201d she added as the reason for her departure.<\/p>\n
The model then adds in images of herself at the time of the 2016 catwalk wearing the sparkly bra and reflects.<\/p>\n
\u201cLook how big it was on me. The sadness behind my eyes from the 2016 show breaks my heart.\u201d<\/p>\n
Malcolm ends the video by slamming the lingerie brand once more, adding: \u201cVictoria\u2019s Secret, your performative allyship is a joke.\u201d<\/p>\n
Since posting, the video has received 2.4m views, and over 300,000 likes.<\/p>\n
People in the comments shared their frustration at the brand and praised Malcolm for now looking after her health.<\/p>\n
One person wrote: \u201cThe fact they never sold 30A to the public but for models.\u201d<\/p>\n
\u201cThey actually make smaller than a 32 band??\u201d Another person questioned.<\/p>\n
Someone else said: \u201cThis company is a joke.\u201d<\/p>\n
\u201cGlad you\u2019re healthy and happier! Good for you.\u201d A fourth person replied.<\/p>\n
Another commented: \u201cI\u2019m happy you are healthy now.\u201d<\/p>\n