How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? <\/p>\n
What is the origin story of BIBA as a brand & the key success factors that helped it scale up?<\/p>\n
What is product innovation strategy of BIBA & how does it remain relevant esp. in smaller towns?<\/p>\n
How is BIBA doing influencer marketing & using macro, micro influencers ?<\/p>\n
What does being an ‘Ethnic Indian’ brand mean & how does it manifest itself ?<\/p>\n
Ekta Dutta answers the above questions as she talks about a pioneer ethnic brand BIBA, which has many firsts in the area of Indian ethnicwear marketing & brand-building. <\/p>\n
Ekta Dutta is Head Of Marketing at BIBA Apparels Private Limited. Ekta has over 15 years of experience across categories with a passion for understanding consumers and translating the knowledge into actionable results that lead to demand generation & increase in revenue.<\/p>\n
Connect with Ekta on Linkedin –
\nEmail her at ektadutta@gmail.com<\/p>\n
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. <\/p>\n
Please visit Jasravee at
\nConnect with Jasravee on Linkedin at
\nEmail Jasravee at jasravee@theadiva.com<\/p>\n
0:00 Preview & Introduction to Ekta
\n2:35 Disruptive Fashion Campaign #ChangeIsBeautiful
\n9:56 Pioneer Story of BIBA & Key Success Factors for Rapid Scale Up
\n13:21 Product Innovation Strategy of BIBA – Brand for 3 Generations
\n18:14 Strategy for Penetrating Small Towns
\n20:45 What’s Changing in Ethnic Fashion esp. After Onset of Pandemic
\n25:03 Posturing & Showcasing Collections vs Meaningful Branding
\n28:05 Influencer Marketing Strategy, Beats of BIBA song
\n32:34 New Styles BIBA is Launching
\n33:47 Being an Indian Brand ; Brand for Occasions
\n38:21 Rapid Fire – Personally Speaking with Ekta
\n41:18 Connecting with Ekta<\/p>\n
Follow Jagged with Jasravee on Social Media<\/p>\n
Campsite One Link :
\nFacebook Page :
\nInstagram :
\nPodcast Page :
\nYoutube Page : <\/p>\n
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.<\/p>\n
Website : <\/p>\n
#bibamarketingstrategy #bibamarketinghead #fashionbrand #fashionbrandstory #Biba #BibaIndia #BibaGirls #ChangeIsBeautiful #influencermarketing #branding101 #Bibafashion #Fashionmarketing #Fashionbranding #marketingstrategies #brandingstrategy How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? What is the origin story of BIBA as a brand & the key success factors that helped it scale up? What is product innovation strategy of BIBA & how does it remain […]<\/p>\n","protected":false},"author":1,"featured_media":25580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5],"tags":[1025,1001,560,127,126,129,6387,1157,16087],"class_list":["post-25579","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-fashion","tag-biba","tag-brand","tag-ethnic","tag-fashion","tag-india","tag-indian","tag-management","tag-marketing","tag-strategy","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/25579"}],"collection":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/comments?post=25579"}],"version-history":[{"count":0,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/25579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media\/25580"}],"wp:attachment":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media?parent=25579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/categories?post=25579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/tags?post=25579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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