{"id":26644,"date":"2022-04-12T12:42:17","date_gmt":"2022-04-12T12:42:17","guid":{"rendered":"https:\/\/thebeautyscope.in\/index.php\/2022\/04\/12\/how-victorias-secret-can-learn-from-abercrombies-rebrand-business-casual\/"},"modified":"2022-04-12T12:42:17","modified_gmt":"2022-04-12T12:42:17","slug":"how-victorias-secret-can-learn-from-abercrombies-rebrand-business-casual","status":"publish","type":"post","link":"https:\/\/thebeautyscope.in\/index.php\/2022\/04\/12\/how-victorias-secret-can-learn-from-abercrombies-rebrand-business-casual\/","title":{"rendered":"How Victoria\u2019s Secret can learn from Abercrombie\u2019s rebrand | Business Casual"},"content":{"rendered":"<p>Morning Brew Business Casual hosts Nora and Scott take a trip to the mall and visit two millennial teen staples, Abercrombie &#038; Fitch and Victoria Secret. Journalist Jessica Goldstein tells us how Abercrombie made a comeback with the help of TikTok. Then, go behind the scenes at Victoria\u2019s Secret, from the models to the company\u2019s rebrand, with Vanessa Grigoriadis, writer, host and executive producer of \u201cFallen Angel.\u201d<\/p>\n<p>Listen to Business Casual here: <\/p>\n<p>#Victoria&#8217;sSecret #Abercrombie #BusinessCasual<\/p>\n<p>1:14 The Abercrombie brand in the early 2000s<br \/>\n3:25 Abercrombie&#8217;s former CEO being exclusive<br \/>\n5:27 Abercrombie&#8217;s $40 million lawsuit<br \/>\n6:20 The downfall of Abercrombie<br \/>\n8:43 Abercrombie&#8217;s rebrand<br \/>\n10:39 Abercrombie and athleisure wear<br \/>\n12:20 The rebrand of Abercrombie&#8217;s jeans<br \/>\n14:40 Abercrombie using social media<br \/>\n15:40 Abercrombie&#8217;s marketing strategy<br \/>\n17:02 Abercrombie tapping into nostalgia<br \/>\n19:19 The origin of Victoria&#8217;s Secret<br \/>\n22:25 The marketing of Victoria&#8217;s Secret<br \/>\n23:25 How Victoria&#8217;s Secret angels impact the brand<br \/>\n27:10 Victoria&#8217;s Secret and body image<br \/>\n28:09 Victoria&#8217;s Secret impact on culture<br \/>\n30:01 Victoria&#8217;s Secret rebrand<br \/>\n33:43 Victoria&#8217;s Secret iconic fashion show cancelled<br \/>\n35:35 Is Victoria&#8217;s Secret rebrand too late<br \/>\n38:30 What is next for Victoria&#8217;s Secret<\/p>\n<p>Want more Business Casual? Binge it here: <\/p>\n<p>Subscribe to Morning Brew<br \/>\nSign up for free today:  <\/p>\n<p>Follow The Brew!<br \/>\nInstagram &#8211;<br \/>\nTwitter &#8211;<br \/>\nTik Tok &#8211;<br \/>\n<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=pE-ZAvW4bQA\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morning Brew Business Casual hosts Nora and Scott take a trip to the mall and visit two millennial teen staples, Abercrombie &#038; Fitch and Victoria Secret. Journalist Jessica Goldstein tells us how Abercrombie made a comeback with the help of TikTok. Then, go behind the scenes at Victoria\u2019s Secret, from the models to the company\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5],"tags":[17798,729,2014,2259,10859,145,144],"class_list":["post-26644","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-fashion","tag-abercrombies","tag-business","tag-casual","tag-learn","tag-rebrand","tag-secret","tag-victorias","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/26644"}],"collection":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/comments?post=26644"}],"version-history":[{"count":0,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/26644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media\/26645"}],"wp:attachment":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media?parent=26644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/categories?post=26644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/tags?post=26644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}