Klasiklerden s\u0131k\u0131lanlar i\u00e7in, kanatlar\u0131n\u0131z\u0131 takt\u0131ysan\u0131z u\u00e7u\u015fa haz\u0131r\u0131z.
\nKim Bu Victoria\u2019s Secret?
\nVictoria’s Secret Nedir?<\/p>\n
Son zamanlar\u0131n en b\u00fcy\u00fck, en g\u00f6steri\u015fli, en pahal\u0131 i\u00e7 \u00e7ama\u015f\u0131rlar\u0131n\u0131n sahibi Victoria’s Secret\u0131n kurulu\u015funun arkas\u0131nda yatan sebep,minno\u015f, utanga\u00e7 ama bir o kadar da romantik bir beyefendiydi ve bu mahcubiyet \u015fimdilerde t\u00fcm d\u00fcnyan\u0131n bildi\u011fi bir markay\u0131 do\u011furacakt\u0131..B\u00fct\u00fcn hikaye Standford \u00dcniversitesinde okuyan Ron Raymond’un e\u015fine i\u00e7 \u00e7ama\u015f\u0131r\u0131 almak istemesiyle ba\u015flam\u0131\u015ft\u0131. Ron girdi\u011fi ma\u011fazada kad\u0131nlar\u0131n aras\u0131nda dola\u015fmaktan \u00e7ok utan\u00e7 duymu\u015ftu. Kendisini o kadar k\u00f6t\u00fc hisetmi\u015fti ki, kendi gibi hisseden erkekler i\u00e7in bir \u00e7\u00f6z\u00fcm aray\u0131\u015f\u0131na girmi\u015fti. \u015eu naifli\u011fe bakar m\u0131s\u0131n\u0131z…\u00a0<\/p>\n
Sekt\u00f6rde b\u00fcy\u00fck bir a\u00e7\u0131k oldu\u011funu fark eden Ron 80 bin dolar borca girerek 1977 y\u0131l\u0131nda California’da erkeklerin kendilerini daha rahat hissedecekleri ve e\u015fleri i\u00e7in \u00e7ekinmeden al\u0131\u015fveri\u015f yapabilecekleri ilk ma\u011fazas\u0131n\u0131 a\u00e7t\u0131.\u00a0 \u00a0\u00a0
\nKe\u015fke be\u015f dakika utan\u0131p, 80 dolara iki i\u00e7 \u00e7ama\u015f\u0131r\u0131 al\u0131p \u00e7\u0131ksayd\u0131n Ron.\u00a0En az\u0131ndan bug\u00fcn bu meleklerle u\u011fra\u015fmak zorunda kalmazd\u0131k…<\/p>\n
Ayn\u0131 zamanda ma\u011fazaya gelmek istemeyen erkekler i\u00e7in \u00fcr\u00fcnlerin g\u00f6rsellerinin bulundu\u011fu \u00f6zel kataloglar bast\u0131r\u0131ld\u0131 ve ilk defa kargoyla eve teslimat yap\u0131lmaya ba\u015fland\u0131.<\/p>\n
Peki Victoria senin s\u0131rr\u0131n ne?
\n\u0130ki ki\u015finin bildi\u011fi s\u0131r de\u011fildir demi\u015fler e hal b\u00f6yle olunca da o herkesin bildi\u011fi hikaye \u00e7\u0131kt\u0131 ortaya. Ron Raymond\u00a0 ma\u011fazay\u0131 a\u00e7m\u0131\u015ft\u0131 fakat d\u00fcz beyaz i\u00e7 \u00e7ama\u015f\u0131r\u0131 satma fikri ona hi\u00e7 ilgi \u00e7ekici gelmemi\u015fti. Onun hayali, Krali\u00e7e Victoria zaman\u0131na ait olan \u00e7ok s\u00fcsl\u00fc \u00e7ama\u015f\u0131rlar\u0131 geri getirmekti. Tasar\u0131mlar\u0131n\u0131 tamamen bunun \u00fcst\u00fcne kurgulam\u0131\u015ft\u0131 ve Markan\u0131n ad\u0131 da direkt olarak\u00a0 Krali\u00e7e Victoria ile Prens Albert’in 9 \u00e7ocuklar\u0131n\u0131n olmas\u0131n\u0131 sa\u011flayan yatak odas\u0131 s\u0131rlar\u0131ndan geliyordu. Hatta ilk ma\u011fazan\u0131n dekorasyonunda konsepte uygun olarak bir yatak odas\u0131 bulunuyordu. E birazc\u0131k privacy ama…\u00a0<\/p>\n
Raymond bu parlak fikriyle daha ilk y\u0131l\u0131nda 500 bin dolar ciro yapmay\u0131 ba\u015farm\u0131\u015ft\u0131. Hen\u00fcz ikinci y\u0131l\u0131ndayken \u00fc\u00e7 ma\u011faza daha a\u00e7t\u0131 ve 1982’de b\u00fcnyesinde bulundurdu\u011fu markalar\u0131n yan\u0131 s\u0131ra seri \u00fcretime ge\u00e7erek kendi \u00fcr\u00fcnlerini sat\u0131\u015fa \u00e7\u0131kard\u0131. Zaman i\u00e7inde 6 ma\u011faza, 42 sayfal\u0131k bir katalog ve 6 milyon dolar ciroya sahip olmu\u015ftu.\u00a0<\/p>\n
Di\u011fer bir taraftan h\u0131zl\u0131 y\u00fckselmenin getirdi\u011fi rehavet midir nedir bilinmez, markan\u0131n \u00e7\u0131k\u0131\u015f amac\u0131 olarak belirlenen erkekleri daha rahat hissettirme fikri kad\u0131n m\u00fc\u015fterilerin uzakla\u015fmas\u0131na sebep oldu. Sat\u0131\u015flarda azalmalar ba\u015flam\u0131\u015ft\u0131 ve Raymond bu b\u00fcy\u00fcl\u00fc markas\u0131n\u0131 1985 y\u0131l\u0131nda 4 milyon dolara The Limited’a satt\u0131.\u00a0<\/p>\n
Bundan sonraysa Victoria\u2019s Secret i\u00e7in y\u00fckseli\u015f, kurucusu i\u00e7in d\u00fc\u015f\u00fc\u015f d\u00f6nemi diyebiliriz. Bir ka\u00e7 ba\u015far\u0131s\u0131zl\u0131ktan sonra Raymond \u00a0kendini Golden Gate K\u00f6pr\u00fcs\u00fc\u2019nden a\u015fa\u011f\u0131 b\u0131rakarak intihar eder.
\nTabi dedikoduyu hepimiz seviyoruz, \u00f6l\u00fcm\u00fc hakk\u0131nda \u00e7\u0131kan dedikodulardan baz\u0131lar\u0131, travesti oldu\u011fu ve markay\u0131 kendi i\u00e7in a\u00e7t\u0131\u011f\u0131, kad\u0131n gibi hissetmeye dayanamad\u0131\u011f\u0131 i\u00e7in intihar etti\u011fi vs. vs\u2026
\nArkas\u0131nda bir s\u00fcr\u00fc komplo teorisi b\u0131rak\u0131p giden Ron’un intihar sebebinin hi\u00e7bir zaman bilinemeyecek olmas\u0131 da Victoria’n\u0131n s\u0131rr\u0131n\u0131 olu\u015fturuyordu.
\nBundan sonra Victoria\u2019n\u0131n yeni sahibi The Limited, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine ayakkab\u0131lar, parf\u00fcmler katarak art\u0131r\u0131r ve T\u00fcm Amerika\u2019ya yaymay\u0131 ba\u015far\u0131r.
\n1995\u2019te Y\u00fczy\u0131l\u0131n defilesi say\u0131lan \u2018Victoria\u2019s Secret Fashion Show\u2019un ilki ger\u00e7ekle\u015fir.<\/p>\n
\u0130lk defilesini 120 bin dolar harcayarak 1995 y\u0131l\u0131nda ger\u00e7ekle\u015ftiren Victoria’s Secret ile birlikte hayat\u0131m\u0131za giren kanatl\u0131 meleklerden biri olmak hi\u00e7 de kolay de\u011fil. Askeriye kurallar\u0131yla se\u00e7ilen g\u00fczel k\u0131zlar\u0131m\u0131z her sene muhte\u015fem bir \u015fov e\u015fli\u011finde podyumun tozunu att\u0131r\u0131yor. \u00d6zellikle her y\u0131l, se\u00e7ilen bir mele\u011fin ta\u015f\u0131d\u0131\u011f\u0131 ”royal fantasy bra” isimli 10 milyon de\u011ferindeki i\u00e7 \u00e7ama\u015f\u0131rlar\u0131 m\u00fc\u015fterilerin be\u011fenisine sunuluyor.
\nFantasy Bra showdaki en de\u011ferli ve en pahal\u0131 s\u00fctyen. Bu s\u00fctyenlerin yap\u0131m\u0131 i\u00e7in 930 saatten fazla s\u00fcre harcan\u0131yor.<\/p>\n
He be\u011fenirsin be\u011fenmezsin 52 karat yakut. Emek var emek…
\n.\u00a0
\nDi\u011fer dedikodulardan bahsedelim, daha g\u00fcncel olanlardan; Bu sene yengemiz Adriana Lima son kez sahneye \u00e7\u0131kt\u0131 ve sahnede g\u00f6z ya\u015flar\u0131 i\u00e7indeydi, minnettarl\u0131\u011f\u0131 g\u00f6zlerinden okunuyordu, e tabi olacaks\u0131n koskoca VS\u2026
\nUzun laf\u0131n k\u0131sas\u0131 \u201cyou can take the man out of the VS but u can’t take VS out of the man.\u201d
\n\u201cAdam\u0131 VS’den \u00e7\u0131karabilirsin ama VS’yi adamdan \u00e7\u0131karamazs\u0131n.\u201d
\nVS\u2019yi VS yapan Ron Raymond, rahat uyu, kanatl\u0131 melekler bug\u00fcn her be\u015f saniyede bir senin g\u00fczel i\u00e7 \u00e7ama\u015f\u0131rlar\u0131n\u0131 satt\u0131r\u0131yor…\u00a0<\/p>\n
\u0130\u015eLEMEM\u0130Z\u0130 \u0130STED\u0130\u011e\u0130N\u0130Z KONULARI L\u00dcTFEN YORUMLARA YAZIN<\/p>\n
Herkese aktarmak istedi\u011finiz bir konu mu var? Gelin birlikte i\u015fleyelim; media@321media.tv<\/p>\n
Yap\u0131m: 321Media
\nSunan: Elif Ba\u011fr\u0131a\u00e7\u0131k<\/p>\n