{"id":35205,"date":"2022-10-14T03:39:57","date_gmt":"2022-10-14T03:39:57","guid":{"rendered":"https:\/\/thebeautyscope.in\/index.php\/2022\/10\/14\/how-these-foreign-brands-are-fooling-india-business-case-study\/"},"modified":"2022-10-14T03:39:57","modified_gmt":"2022-10-14T03:39:57","slug":"how-these-foreign-brands-are-fooling-india-business-case-study","status":"publish","type":"post","link":"https:\/\/thebeautyscope.in\/index.php\/2022\/10\/14\/how-these-foreign-brands-are-fooling-india-business-case-study\/","title":{"rendered":"How These &quot;Foreign&quot; Brands are FOOLING India | Business Case Study"},"content":{"rendered":"<p>The British might be gone and consumers still harbour anger for them, but we still unconsciously look at anyone foreign as premium. Having a foreign name gives a global identity to these brands  \u2013 It just creates an impression that their products are not exclusively meant for India and it seems more exotic than anything<\/p>\n<p>The biggest company that does this is Aditya Birla group. Adtiya Birla acquired a subsidiary called Madhura Fashion in 1999. DATA Madhura Fashion did 1559 Crores in revenue in 2021 and it has a few companies in it that you know well.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=jf6bIQEica4\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The British might be gone and consumers still harbour anger for them, but we still unconsciously look at anyone foreign as premium. Having a foreign name gives a global identity to these brands \u2013 It just creates an impression that their products are not exclusively meant for India and it seems more exotic than anything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5],"tags":[622,729,1068,21931,126,21930,1142],"class_list":["post-35205","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-fashion","tag-brands","tag-business","tag-case","tag-fooling","tag-india","tag-quotforeignquot","tag-study","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/35205"}],"collection":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/comments?post=35205"}],"version-history":[{"count":0,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/posts\/35205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media\/35206"}],"wp:attachment":[{"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/media?parent=35205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/categories?post=35205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebeautyscope.in\/index.php\/wp-json\/wp\/v2\/tags?post=35205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}